Posted on | April 10, 2013 | No Comments
Did you notice that the Ticker dissapeared from your Facebook News Feed? Well, it just came back with a new feature! Now advertisers can see an overview of the campaigns they run and their results on their News Feed. It is on the right column, above the Ticker. This is how it looks on the page:
And this is a closer look:
I find it really useful because when running a Facebook Ads campaign I need to check very often the ads’ performance. Having it on the news feed makes it so much easier.
What do you think?
Posted on | March 16, 2013 | No Comments
I was just given access to the new homepage layout of Facebook and I am pretty excited! Bigger photos, clean look-and-feel, straight forward navigation. Have a look:
I’m sure there will be a lot of complaining by users, like every time Facebook changes, but I belive that, finally, they will find it much better and easier to use.
What do you think of the new layout?
Posted on | December 4, 2012 | 3 Comments
I have been questioning Facebook pages lately. I am thinking, what do they offer after all? Differentiation? Not any more. Almost every brand has a Facebook page and most of them use it in almost the same way.
Brands were convinced to get on social media – “Because your competitors are already there”, “Because your customers are already there” – and hundreds, thousands, millions of Facebook pages, Twitter accounts and YouTube channels were created for them all. Then, we started to “create content”, which means to re-publish articles, food recipes, and beautiful images of sunsets and puppies, because people like them. We also ran contests. Many contests. We gave out prizes and gathered more likes, which made clients happy. We keep doing the same thing every day, competing each other on news feeds where users prefer to see their friend’s stories.
But, why don’t we take a break, stop posting like maniacs and think: have we realised how much social media offer and how much we can do with them?
Social media offer a set of assets which can be used by brands and users in countless ways. Before we had social media, we wished to have these tools. We wished for really interactive websites, better customer experiences, instant communication, communities, better accessibility… We now have all the tools we need but we are not using them.
Social media marketing can be more than Facebook pages and Twitter accounts. We need to think bigger. We need to create social media strategies that will add value to the product/ the brand/ the organisation. They will be part of the product.
I am thinking that I don’t want to create another Facebook page. And I don’t want clients to want another Facebook page.
What do you think?
Posted on | June 7, 2012 | No Comments
Before you get your business on social media, you need to set up a good, detailed plan.
These questions will help you get organised, put your thoughts in order and start your plan knowing why, how and where you need to engage with your audience.
Posted on | May 8, 2012 | 3 Comments
I’m sure that all Android fans know that Instagram is – finally! – available for Android. Probably you have already downloaded it and you are taking – and sharing – great photos!
Since I got my Android, I have been waiting for the Android version of Instagram, like many other Android users. In the meantime, I have fallen in love with another photography application, Retro Camera. It doesn’t provide the social aspect of Instagram, however it is a great photography app with six cameras, inspired by Lomo, Holga, Polaroid, Diana, the toy cameras and Hipstamatic.
Inspired by the launch of the Android version of Instagram, I thought to make a tribute to my favourite Android app so far! Here are a few photos I have taken with Retro Camera:
Which is your favourite photography app?
Posted on | April 10, 2012 | 1 Comment
Geo-Location games, urban gameboards, life-size versions of favourite video games: these are gaming trends which, during the last few years, have inspired not only the gaming but the marketing industry too. With smartphones and other portable devices providing Geo-Location, Wi-Fi and other relevant technologies, endless new possibilities have risen for game developers and marketeers.
These were my thoughts after attending a brainstorming session for gaming, held by Athens Plaython, last week. A few of the ideas that came out of it were great and I would love to see them developed but, what was most interesting about them was that most of them were about turning big urban spaces into huge playgrounds and transferring games from screen to real space.
A few of my favourite games/ advertising campaigns based on gaming, which combine real-space-play with technology, were mentioned as source of inspiration. I am sharing them with you and I hope they inspire you, too:
Do you have your own favourites? Share them with us!
Posted on | March 23, 2012 | 3 Comments
Due to a technical problem, Follow Sunday has been down for some time, but now it’s back again, better than ever!
Unfortunately, all conversations, comments, likes and tweets have been lost but, at least, I have managed to recover everything else.
What I have learnt:
Big thanks to Panos, who did his magic, turned back the time and found my lost files!
Posted on | October 18, 2011 | No Comments
On 12th October 2011, 600 participants from 22 mediterranean countries gathered at Granada to discuss Technology and Peace. Which place in the world would be more appropriate than Andalucia to connect East with West? In Granada, where cultures mix, we discussed sustainability, innovation, international cooperation, human rights and overcoming cultural barriers.
Wael Abbas: Internet and the changes in Egypt
Wael Abbas, a journalist, blogger and Egyptian human rights activist who is considered by the BBC one of the most influential people in the Arab world, talked about the revolution in Egypt and how the Internet contributed to its spread and success.
Elias Messinas, Green Building
Elias Messinas is the Founding Chairman of ECOWEEK, a non-profit organisation whose purpose is to raise environmental awareness and promote sustainability. As an architect, he talked about green bulding and its benefits to our lives and our planet.
“Animals survive natural disasters because they are connected to the nature.”
Tumobiliariosolar is an outdoor water cooler, which is supplied with photovoltaic solar energy.
NAO ROBOTS by Aldebaran Robotics
Who doesn’t love these little guys?
The city of Granada was what inspired me most. I saw history, tradition, culture, art, progress.
Posted on | February 8, 2011 | No Comments
At the last Jelly Talk, which happened on 28th January at E.D.W., we had the opportunity to discuss how non-profit organisations use digital media for internal and external communication, organisation and collaboration.
Communication and New Media professionals from Greenpeace, WWF, Doctors Without Borders and KETHEA presented very interesting case studies and discussed how the use of digital media has brought results to the organisations, which difficulties they have faced because of the way online communication changes and grows and how they intend to use digital media in the future.
Tonia Kastrioti, from the Communications Department of KETHEA, described how the largest non-profit organisation for social reintegration and rehabilitation in Greece, has recently taken the first steps online and how the use of the free, existing technology has improved the internal communication of the centres, which are located in different cities all over Greece. KETHEA has also adopted new practices, such as email, web radio and social media, in order to provide instant help, spread the message of the organisation and find more supporters.
Iasonas Kantas, Communication Officer at WWF Greece, talked about how The World Wide Fund for Nature (WWF) is using social networks to communicate the message and action of the organisation, raise funds and get people involved in the campaigns. He also described how a viral video evolved into a 360 campaign for WWF Greece in 2010!
Veronici Garyfallou – Digital, New media, Online Comms & Online Fundraising Manager at Greenpeace, presented the campaign “Give The Orang-utan A Break” against Nestle’s use of palm oil in their products destroying, this way, the natural environment of orangutans. More than 290,000 emails sent to the company plus Nestle’s mistakes on social networks made them, not only committing that they will stop using palm oil, but also apologise on Facebook for their practices!
Sofia Apostolia, Web Editor at Doctors Without Borders, presented the very interesting case of Haiti, a year ago, when Twitter became the main platform for information, communication and interaction with the audience and the media about the disastrous earthquake.
Yvonne Senouf, Co-Founder of MELD, couldn’t, unfortunately, be with us on the night but we had the opportunity to watch the teaser video of MELD’s ‘Project Nero’.
Videos of the presentations will be uploaded soon on Jelly.gr. Keep an eye on the blog!
KETHEA: Facebook, Twitter, YouTube, STROFI Web Radio
WWF: Facebook, Twitter, YouTube, Blog
Greenpeace: Facebook, Twitter, YouTube, Vimeo
Doctors Without Borders: Facebook, Twitter, DailyMotion, Flickr
MELD: Facebook, Twitter
Sofia Apostolia, Veronici Garyfallou, Tonia Kastrioti, Iason Kantas and Yvonne Senouf for the cooperation,
Valentini and Evangelos Kaimakis for hosting us at E.D.W.,
Stavros Kypraios for the beautiful poster design,
the Jelly Community and everyone who attended the event!
Posted on | January 23, 2011 | No Comments
I am often asked how I find things in Greece, as I have recently come back from the UK. I can start whining or I can concentrate on the positive things – I prefer the second! So, what comes first on my mind is this new culture of sharing and helping which exists and grows here.
Jelly is part of this. It’s a community of creative digital media professionals who gather regularly to work together, share knowledge and help each other. It is a platform for creativity, cooperation and dialogue.
For me it has been a great opportunity to try myself in something new, the organisation of an event, and realise one of my ideas.
On 28th January 2011, Jelly is presenting the next Jelly Talk:
“The Use Of Digital Media at Non-Profit Projects and Organisations”
Communications and New Media professionals working for non-profit projects and organisations are going to present case studies on the use of new media in communication and collaboration for humanitarian, environmental and cultural causes.
The event is going to take place at E.D.W. and is open and free for everyone interested.
The community of Jelly would love to see you there!keep looking »