Posted on | July 19, 2014 | 4 Comments
During my “Social Media Content Strategy” lecture, I present a selection of Facebook and Twitter posts in order to inspire students and help them think beyond product posts. Then, I ask them to find posts they have liked and tell us what made them click the “like” button. This method helps them realise that Social Media content is not posts about a brand and its products. It’s actually what connects the audience’s interests with the brand, shows the brand’s “character” and values, creates feelings, engagement, connection. This is why content is such an important part of Social Media and it needs to be carefully strategised and planned.
I hope you get inspired, too!
Which are your favourite posts? Let’s share our inspiration!
Posted on | April 10, 2014 | 1 Comment
Mathemagenesis.com, the new Greek e-learning platform, has just released my online course: “Social Media for Business“.
The course covers all basic aspects of Social Media Marketing, from creating a strategy to managing a community, using Facebook and Twitter for marketing and communication, publishing content and managing a crisis.
The course aims to help:
- Business owners who are interested to learn how to use Social Media in order to communicate with their current and potential clients.
- Marketing professionals who are now asked to include Social Media to their strategic planning.
- Anyone who wants learn the basic Social Media Marketing skills.
Posted on | February 15, 2014 | 2 Comments
Running contests and sweeptakes on Twitter, Facebook, Instagram and the other social networks is a common Social Media Marketing practice. There are many reasons why almost every brand has embraced this practice and invested in Facebook contest applications and other types of Social Media contests. A few of them are the following:
- Firstly, a contest – or a sweeptake – is an excellent opportunity for a brand to get out there and talk to people. It is a way to raise awareness, while inviting people to take part in the contest.
- Contests are also a great opportunity to get people talking and spreading the word about a brand on Social Media. Knowing that “81% of U.S. consumers are influenced by friend’s social media posts” (WOMMAPEDIA), the importance of Word of Mouth is obvious.
- It is a way to reward the community (brand followers, likers etc.) for supporting the brand, and strengthen customer loyalty.
- Another reason is product testing by giving it to a group of lucky customers to try it and share valuable feedback.
Organising a contest on Social Media is not as easy as it may sound. Like all promotional activities, they need to be well-thought and designed in order to deliver the desired results. Although every brand has its own different goals and each contest has a different concept, there are four basic principles that, in my opinion, need to be considered when designing any type of Social Media contest:
1. Offer a memorable experience
Every contest – or sweepstake – needs to have a concept and offer a memorable (fun and/ or useful) experience to the participants. It is an opportunity to create or strengthen the relationships with your customers and should not be wasted.
2. Choose a relevant Prize
Contests that give away iPads attract a huge number of participants, but how many of them really care about the brand organising them? (Of course, this example does not apply if your brand is Apple!). Your products – or something relevant to your brand – is a much more effective prize.
3. Keep it simple
People don’t have time to waste. They won’t spend five minutes trying to figure out how to take part in a contest, unless if the prize is a spaceship! So, keep it simple and pleasant. Besides, if you ask people to spam their friends by re-posting/ sharing messages on their accounts, many of them will be turned off.
So, say no to contests such as “Like this post, then share it publicly, then like these ten Facebook pages, and finally leave a comment to enter the contest!”
4. Don’t patronise people
People have become suspicious about brands’ promotions, contests, offers and discounts. It is important that they don’t feel deceived or patronised because this could cause a crisis instead of a positive effect.
These are the four rules I follow every time I come up with a concept for a Social Media Contest. Which are yours?
Posted on | November 11, 2013 | No Comments
This Saturday, 16th November 2013, the first Social Media Marketing seminar for business by Kyriaki Iatropouli (aka Follow Sunday) is taking place in Mytilene.
The seminar aims to equip participants with the basic knowledge needed to fully exploit the potential of social networks, mainly Facebook, to the benefit of their business.
The seminar includes:
1. Introduction to Social Media:
- What is “Social Media” and what can it offer to my business?
- Which are the most popular social networks and how do I leverage them effectively?
2. Basic principles of Social Media Marketing:
- What does a Social Media Marketing strategy include;
- What is a Content Strategy and why is it nesessary?
- Which are the basic principles of Community Management on Social Media?
- How do I create a Facebook page for my business;
- Which content is suitable for a Facebook page and how do I publish it?
- How do I manage my Facebook page and how can I use Facebook Insights?
- Facebook advertising: How do I create and manage an effective advertising campaign on Facebook;
4. Interactive section (Workshop)
See you there!
Posted on | November 4, 2013 | No Comments
In the era of Social Sharing, customers almost demand Brands to, not only be on Social Media, but also use them in order to provide exciting customer experiences.
The idea of strong relationships between Brands and customers is not new at all.
Social Media have come to close the gap between Brands and consumers.
The tools they provide make direct, two-way communication easy. In addition, Social Media offer much more: Social features that add real value to Brands…
Posted on | November 3, 2013 | No Comments
As Social Media Marketing grows and the number of Brands on Social Networks increases, getting it right becomes more and more challenging.
Users prefer to see more friends’ than brands’ news in their news feeds and Facebook has recently changed its EdgeRank algorithm to meet this need.
The way to stand out in the crowd and maximise engagement with your customers is to provide them with what they need: original content that matches their interests or/and makes their life easier.
Posted on | October 30, 2013 | No Comments
With Social Media and Word of Mouth playing such a critical role in the purchase decision process, no Brand can abstain from Social Networks any more. Especially for FMCG Brands, competition is growing fast, with many of them having already realised the power of the medium and strategised their efforts. Pepsi, Lays, Red Bull, Oreo, Skittles, Dove, Trident, Mountain Dew, AXE are only a few of them which have built big, strong, active communities on Facebook and other Social Networks. As your competition is taking advantage of this huge opportunity, it is no longer realistic to stay out of the game…
Posted on | August 29, 2013 | No Comments
On June 25th, I participated as a speaker in the 2nd workshop organised by Volunteer4Greece for non-profit organisations. The subject of the workshop was “Project Management Tools and Practices: Manage your Team Effectively”.
My speech was about how the use of game techniques can turn volunteer work into a fun experience. Below is my presentation, available in English and Greek:
The workshop took place on June 25th 2013 at ALBA Graduate Business School and was attended by 100 participants from 50 NGOs, including PRAKSIS, MEDITERRANEAN SOS Network, Fair Trade Hellas, Metavallon, Doctors of the World and many more.
Posted on | June 4, 2013 | 3 Comments
A few days ago, while I was away on holidays, I took two photos featuring two of my favourite brands, which for me are connected with summer, sun and fun. These are FIX Hellas BEER and Blue Star Ferries. I took the photo of the beer just for fun and the one with the ferry because I wanted to post it on my blog “Sunday’s Happy Project“.
When I came back I thought, why not post them on their Facebook pages to see how they respond and engage with their fans? So, these are the results of my research:
FIX Hellas BEER replied nothing. They didn’t even “Like” it. In fact, there are many beautiful photos posted by fans, which haven’t received any appreciation by the brand:
Blue Star Ferries, on the other hand, not only replied, but also took the time to check the link of my blog:
Their reply is: “Kyriaki thank you very much!! It is wonderful that this photo is hosted in a space about happiness!”
What a nice response! Of course, they could have taken it further and make the most of my post by sharing it with the community in order to:
- Show much more appreciation to their loyal customer (me in this case).
- Share a great story with their fans.
- Encourage more fans to post their photos on the page, which would increase Word of Mouth and engagement.
It takes some effort to take a photo and upload it on a brand’s social networking account. The customers who do it are loyal customers, happy to spread the word for their favourite brand, and their commitment should be appreciated. Otherwise, they may feel ignored and disappointed.
To build a strong community for your brand on social media, you need to keep your fans engaged and active. To achieve this, value their participation and interactions, as well as their opinion and feedback.
Let me know your thoughts. Do you leverage user generated content on your brand’s social media? How?
Posted on | June 3, 2013 | 2 Comments
Save the Date!
Volunteer4Greece organises its second workshop for NGOs. More information coming soon.keep looking »