Posted on | November 11, 2013 | No Comments
This Saturday, 16th November 2013, the first Social Media Marketing seminar for business by Kyriaki Iatropouli (aka Follow Sunday) is taking place in Mytilene.
The seminar aims to equip participants with the basic knowledge needed to fully exploit the potential of social networks, mainly Facebook, to the benefit of their business.
The seminar includes:
1. Introduction to Social Media:
- What is “Social Media” and what can it offer to my business?
- Which are the most popular social networks and how do I leverage them effectively?
2. Basic principles of Social Media Marketing:
- What does a Social Media Marketing strategy include;
- What is a Content Strategy and why is it nesessary?
- Which are the basic principles of Community Management on Social Media?
- How do I create a Facebook page for my business;
- Which content is suitable for a Facebook page and how do I publish it?
- How do I manage my Facebook page and how can I use Facebook Insights?
- Facebook advertising: How do I create and manage an effective advertising campaign on Facebook;
4. Interactive section (Workshop)
See you there!
Posted on | November 4, 2013 | No Comments
In the era of Social Sharing, customers almost demand Brands to, not only be on Social Media, but also use them in order to provide exciting customer experiences.
The idea of strong relationships between Brands and customers is not new at all.
Social Media have come to close the gap between Brands and consumers.
The tools they provide make direct, two-way communication easy. In addition, Social Media offer much more: Social features that add real value to Brands…
Posted on | November 3, 2013 | No Comments
As Social Media Marketing grows and the number of Brands on Social Networks increases, getting it right becomes more and more challenging.
Users prefer to see more friends’ than brands’ news in their news feeds and Facebook has recently changed its EdgeRank algorithm to meet this need.
The way to stand out in the crowd and maximise engagement with your customers is to provide them with what they need: original content that matches their interests or/and makes their life easier.
Posted on | October 30, 2013 | No Comments
With Social Media and Word of Mouth playing such a critical role in the purchase decision process, no Brand can abstain from Social Networks any more. Especially for FMCG Brands, competition is growing fast, with many of them having already realised the power of the medium and strategised their efforts. Pepsi, Lays, Red Bull, Oreo, Skittles, Dove, Trident, Mountain Dew, AXE are only a few of them which have built big, strong, active communities on Facebook and other Social Networks. As your competition is taking advantage of this huge opportunity, it is no longer realistic to stay out of the game…
Posted on | August 29, 2013 | No Comments
On June 25th, I participated as a speaker in the 2nd workshop organised by Volunteer4Greece for non-profit organisations. The subject of the workshop was “Project Management Tools and Practices: Manage your Team Effectively”.
My speech was about how the use of game techniques can turn volunteer work into a fun experience. Below is my presentation, available in English and Greek:
The workshop took place on June 25th 2013 at ALBA Graduate Business School and was attended by 100 participants from 50 NGOs, including PRAKSIS, MEDITERRANEAN SOS Network, Fair Trade Hellas, Metavallon, Doctors of the World and many more.
Posted on | June 4, 2013 | 3 Comments
A few days ago, while I was away on holidays, I took two photos featuring two of my favourite brands, which for me are connected with summer, sun and fun. These are FIX Hellas BEER and Blue Star Ferries. I took the photo of the beer just for fun and the one with the ferry because I wanted to post it on my blog “Sunday’s Happy Project“.
When I came back I thought, why not post them on their Facebook pages to see how they respond and engage with their fans? So, these are the results of my research:
FIX Hellas BEER replied nothing. They didn’t even “Like” it. In fact, there are many beautiful photos posted by fans, which haven’t received any appreciation by the brand:
Blue Star Ferries, on the other hand, not only replied, but also took the time to check the link of my blog:
Their reply is: “Kyriaki thank you very much!! It is wonderful that this photo is hosted in a space about happiness!”
What a nice response! Of course, they could have taken it further and make the most of my post by sharing it with the community in order to:
- Show much more appreciation to their loyal customer (me in this case).
- Share a great story with their fans.
- Encourage more fans to post their photos on the page, which would increase Word of Mouth and engagement.
It takes some effort to take a photo and upload it on a brand’s social networking account. The customers who do it are loyal customers, happy to spread the word for their favourite brand, and their commitment should be appreciated. Otherwise, they may feel ignored and disappointed.
To build a strong community for your brand on social media, you need to keep your fans engaged and active. To achieve this, value their participation and interactions, as well as their opinion and feedback.
Let me know your thoughts. Do you leverage user generated content on your brand’s social media? How?
Posted on | June 3, 2013 | 2 Comments
Save the Date!
Volunteer4Greece organises its second workshop for NGOs. More information coming soon.
Posted on | May 27, 2013 | No Comments
Today I watched again one of the most inspiring talks I have ever heard about leadership, business and communication. It made me think it all over again: What we do, How we do it, Why we do it.
So, I thought to share it with you and hopefully get you thinking, too.
Enjoy and stay inspired!
Posted on | April 2, 2013 | No Comments
Did you notice that the Ticker dissapeared from your Facebook News Feed? Well, it just came back with a new feature! Now advertisers can see an overview of the campaigns they run and their results on their News Feed. It is on the right column, above the Ticker. This is how it looks on the page:
And this is a closer look:
I find it really useful because when running a Facebook Ads campaign I need to check very often the ads’ performance. Having it on the news feed makes it so much easier.
What do you think?
Posted on | March 16, 2013 | No Comments
I was just given access to the new homepage layout of Facebook and I am pretty excited! Bigger photos, clean look-and-feel, straight forward navigation. Have a look:
I’m sure there will be a lot of complaining by users, like every time Facebook changes, but I belive that, finally, they will find it much better and easier to use.
What do you think of the new layout?keep looking »