TweetI have been questioning Facebook pages lately. I am thinking, what do they offer after all? Differentiation? Not any more. Almost every brand has a Facebook page and most of them use it in almost the same way. Brands were convinced to get on social media – “Because your competitors are already there”, “Because your [...]
Before you get your business on social media, you need to set up a good, detailed plan. These questions will help you get organised, put your thoughts in order and start your plan knowing why, how and where you need to engage with your audience.
Tweet A few days ago, I had a discussion about the importance of monitoring tools in the execution of a social media campaign, in order to find and target key-influencers. Thinking of influencers, a personal experience comes to my mind. I remember one specific time with my aunt, when she advised me to respect the [...]
TweetA few weeks ago I attended Brand Republic’s Social Media Strategy Conference in London. One of my main objectives was to find out how to measure Return On Ιnvestment (ROI) on Social Media, an issue that has troubled marketeers for some time now. Although there has been a lot of discussion around it, not many have [...]
Tweet I am passionate about social media. Not only because I can use them to connect with my friends, no matter where they are in the world, but also because I can connect to other professionals of my working field. I use Twitter and LinkedIn to stay up-to-date with what is happening in the marketing and communications [...]
Tweet It is known that Farmville is the most popular game on Facebook at the moment. What I didn’t know is how passionate – positive or negative – can people get about it. Until a few weeks ago, when two incidents made me think about it. The first incident was a conversation with my colleagues about Farmville and its [...]
Tweet Around 20% of promotional emails never reach the receiver’s inbox or end up in the ’spam’ section and get deleted without having been read either because they get blocked by the email filters or because the receiver hits the ‘report spam’ option. During my research about email marketing I have read many articles about [...]