Organising a contest on Social Media is not as easy as it may sound. Like all promotional activities, they need to be well-thought and designed in order to deliver the desired results. Although every brand has its own different goals and each contest has a different concept, there are four basic principles that, in my opinion, need to be considered when designing any type of Social Media contest.
In the era of Social Sharing, customers almost demand Brands to, not only be on Social Media, but also use them in order to provide exciting customer experiences. The idea of strong relationships between Brands and customers is not new at all. Social Media have come to close the gap between Brands and consumers. The […]
As Social Media Marketing grows and the number of Brands on Social Networks increases, getting it right becomes more and more challenging. Users prefer to see more friends’ than brands’ news in their news feeds and Facebook has recently changed its EdgeRank algorithm to meet this need. The way to stand out in the crowd […]
With Social Media and Word of Mouth playing such a critical role in the purchase decision process, no Brand can abstain from Social Networks any more. Especially for FMCG Brands, competition is growing fast, with many of them having already realised the power of the medium and strategised their efforts. Pepsi, Lays, Red Bull, Oreo, […]
On June 25th, I participated as a speaker in the 2nd workshop organised by Volunteer4Greece for non-profit organisations. The subject of the workshop was “Project Management Tools and Practices: Manage your Team Effectively”. My speech was about how the use of game techniques can turn volunteer work into a fun experience. Below is my presentation, […]
A few days ago, while I was away on holidays, I took two photos featuring two of my favourite brands, which for me are connected with summer, sun and fun. These are FIX Hellas BEER and Blue Star Ferries. I took the photo of the beer just for fun and the one with the ferry because […]
I have been questioning Facebook pages lately. I am thinking, what do they offer after all? Differentiation? Not any more. Almost every brand has a Facebook page and most of them use it in almost the same way. Brands were convinced to get on social media – “Because your competitors are already there”, “Because your […]
Before you get your business on social media, you need to set up a good, detailed plan. These questions will help you get organised, put your thoughts in order and start your plan knowing why, how and where you need to engage with your audience.
A few days ago, I had a discussion about the importance of monitoring tools in the execution of a social media campaign, in order to find and target key-influencers. Thinking of influencers, a personal experience comes to my mind. I remember one specific time with my aunt, when she advised me to respect the environment […]
A few weeks ago I attended Brand Republic’s Social Media Strategy Conference in London. One of my main objectives was to find out how to measure Return On Ιnvestment (ROI) on Social Media, an issue that has troubled marketeers for some time now. Although there has been a lot of discussion around it, not many have […]keep looking »