Before you get your business on social media, you need to set up a good, detailed plan. These questions will help you get organised, put your thoughts in order and start your plan knowing why, how and where you need to engage with your audience.
Tweet A few days ago, I had a discussion about the importance of monitoring tools in the execution of a social media campaign, in order to find and target key-influencers. Thinking of influencers, a personal experience comes to my mind. I remember one specific time with my aunt, when she advised me to respect the [...]
TweetIt’s been a month since I left Liverpool and came back to Athens for a new start close to my family and friends. When I first left Greece, three years ago, there was no conversation about Web 2.0 and social media. I had never heard of these terms and online marketing was pretty much HTML [...]