Mathemagenesis.com, the new Greek e-learning platform, has just released my online course: “Social Media for Business“. The course covers all basic aspects of Social Media Marketing, from creating a strategy to managing a community, using Facebook and Twitter for marketing and communication, publishing content and managing a crisis. The course aims to help: Business owners who are […]
Organising a contest on Social Media is not as easy as it may sound. Like all promotional activities, they need to be well-thought and designed in order to deliver the desired results. Although every brand has its own different goals and each contest has a different concept, there are four basic principles that, in my opinion, need to be considered when designing any type of Social Media contest.
This Saturday, 16th November 2013, the first Social Media Marketing seminar for business by Kyriaki Iatropouli (aka Follow Sunday) is taking place in Mytilene. The seminar aims to equip participants with the basic knowledge needed to fully exploit the potential of social networks, mainly Facebook, to the benefit of their business. The seminar includes: 1. […]
In the era of Social Sharing, customers almost demand Brands to, not only be on Social Media, but also use them in order to provide exciting customer experiences. The idea of strong relationships between Brands and customers is not new at all. Social Media have come to close the gap between Brands and consumers. The […]
As Social Media Marketing grows and the number of Brands on Social Networks increases, getting it right becomes more and more challenging. Users prefer to see more friends’ than brands’ news in their news feeds and Facebook has recently changed its EdgeRank algorithm to meet this need. The way to stand out in the crowd […]
With Social Media and Word of Mouth playing such a critical role in the purchase decision process, no Brand can abstain from Social Networks any more. Especially for FMCG Brands, competition is growing fast, with many of them having already realised the power of the medium and strategised their efforts. Pepsi, Lays, Red Bull, Oreo, […]
A few days ago, while I was away on holidays, I took two photos featuring two of my favourite brands, which for me are connected with summer, sun and fun. These are FIX Hellas BEER and Blue Star Ferries. I took the photo of the beer just for fun and the one with the ferry because […]
Today I watched again one of the most inspiring talks I have ever heard about leadership, business and communication. It made me think it all over again: What we do, How we do it, Why we do it. So, I thought to share it with you and hopefully get you thinking, too. Enjoy and stay […]
Before you get your business on social media, you need to set up a good, detailed plan. These questions will help you get organised, put your thoughts in order and start your plan knowing why, how and where you need to engage with your audience.
A few days ago, I had a discussion about the importance of monitoring tools in the execution of a social media campaign, in order to find and target key-influencers. Thinking of influencers, a personal experience comes to my mind. I remember one specific time with my aunt, when she advised me to respect the environment […]keep looking »