Organising a contest on Social Media is not as easy as it may sound. Like all promotional activities, they need to be well-thought and designed in order to deliver the desired results. Although every brand has its own different goals and each contest has a different concept, there are four basic principles that, in my opinion, need to be considered when designing any type of Social Media contest.
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A few weeks ago I attended Brand Republic’s Social Media Strategy Conference in London. One of my main objectives was to find out how to measure Return On Ιnvestment (ROI) on Social Media, an issue that has troubled marketeers for some time now. Although there has been a lot of discussion around it, not many have […]